Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design
- ISBN 13:
9781118828427
- ISBN 10:
1118828429
- Format: Hardcover
- Copyright: 02/17/2014
- Publisher: Wiley
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
