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MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Printed Access Card)
MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Printed Access Card)
- ISBN 13:
9780324548143
- ISBN 10:
0324548141
- Edition: 1st
- Format: Paperback
- Copyright: 02/16/2007
- Publisher: South-Western College Pub
- Newer Edition
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Summary
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.
