9780324659801

MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

The World of Marketing
An Overview of Marketing
Strategic Planning for Competitive Advantage
Social Responsibility, Ethics, and the Marketing Environment
Developing a Global Vision
Analyzing Marketing Opportunities
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Decisions
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Distribution Decisions
Marketing Channels and Supply Chain Management
Retailing
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Decisions
Pricing Concepts
Setting the Right Price
Technology-Driven Marketing
Customer Relationship Management (CRM)
Table of Contents provided by Publisher. All Rights Reserved.

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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)

MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)

0324659806

Summary

Table of Contents

Supplemental Materials