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For the principle of microeconomics course. This book is also suitable for all readers interested in economics.
Thoroughly updated, stripped of technical detail where possible, extensively illustrated with well-chosen photographs, enlivened with new applications features that focus on issues at play in today’s world, responsive to the suggestions of reviewers and users, and seamlessly integrated with MyEconLab: These are the hallmarks of this eleventh edition of Microeconomics.
Parkin brings critical issues to the forefront. Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, readers “read between the lines” to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today’s events. Readers will begin to think about issues the way real economists do and learn how to explore difficult policy problems and make more informed decisions in their own economic lives.
Parkin is so committed to currency that he uploads news articles almost daily to MyEconLab®, the online assessment and tutorial system that accompanies the text. Assessment questions based on the Economics in the News articles are uploaded periodically so that instructors can assign recent articles within MyEconLab.
0133423905 / 9780133423907 Microeconomics Plus NEW MyEconLab with Pearson eText --- Access Card Package
Package consists of:
0133019942 / 9780133019940 Microeconomics
0133021769 / 9780133021769 MyEconLab with Pearson eText -- Access Card -- for Microeconomics
Note: MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
I. Introduction
1. What is Economics?
2. The Economic Problem
II. How Markets Work
3. Demand and Supply
4. Elasticity
5. Efficiency and Equity
6. Government Actions in Markets
7. Global Markets in Action
III. Households’ Choices
8. Utility and Demand
9. Possibilities, Preferences, and Choices
IV. Firms and Markets
10. Organizing Production
11. Output and Costs
12. Perfect Competition
13. Monopoly
14. M... MORE