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Microeconomics and MyEconLab and EBook 1-Sem Student Access Package
ISBN: 9780138126711 | 0138126712
Edition: 2ndFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis. MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.
| Preface | |
| Acknowledgments | |
| Introduction | |
| Economics: Foundations and Models | |
| Using Graphs and Formulas | |
| Trade-offs, Comparative Advantage, and the Market System | |
| Where Prices Come From: The Interaction of Demand and Supply | |
| Economic Efficiency, Government Price Setting, and Taxes | |
| Markets in Action | |
| Externaliti... MORE | |
| Elasticity: The Responsiveness of Demand and Supply | |
| Firms in the Domestic and International Economies | |
| Firms, the Stock Market, and Corporate Governance | |
| Tools to Analyze Firms' Financial Information | |
| Comparative Advantage and the Gains from International Trade | |
| Multinational Firms | |
| Microeconomic Foundations: Consumers and Firms | |
| Consumer Choice and Behavioral Economics | |
| Using Indifference Curves and Budget Lines to Understand Consumer Behavior | |
| Technology, Production, and Costs | |
| Using Isoquants and Isocosts to Understand Production and Cost | |
| Market Structure and Firm Strategy | |
| Firms in Perfectly Competitive Markets | |
| Monopolistic Competition: The Competitive Model in a More Realistic Setting | |
| Oligopoly: Firms in Less Competitive Markets | |
| Monopoly and Antitrust Policy | |
| Pricing Strategy | |
| Markets for Factors of Production | |
| The Markets for Labor and Other Factors of Production | |
| Information, Taxes, and the Distribution of Income | |
| The Economics of Information | |
| Public Choice, Taxes, and the Distribution of Income | |
| Glossary | |
| Company Index | |
| Subject Index | |
| Credits | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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