Microeconomics for Managers
Microeconomics for Managers
- ISBN 13:
9780393976786
- ISBN 10:
0393976785
- Edition: 00
- Format: Paperback
- Copyright: 09/10/2003
- Publisher: W. W. Norton & Company
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Summary
This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives.