Microeconomics : A Contemporary Introduction
ISBN: 9780324579512 | 0324579519
Edition: 8thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/15/2008
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Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MICROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.
| The Art and Science of Economic Analysis | |
| Some Tools of Economic Analysis | |
| Economic Decision Makers | |
| Demand and Supply Analysis | |
| Elasticity of Demand and Supply | |
| Consumer Choice and Demand | |
| Production and Cost in the Firm | |
| Perfect Competition | |
| Monopoly | |
| Monopolistic Competition and Oligopoly |
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