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Microeconomics

ISBN: 9780136021971 | 0136021972
Edition: 3rd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 11/6/2009

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Still Keeping it Real and More Accessible Than Ever!

Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response. Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this'" Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.

This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

Key Benefit: Hubbard & O'Brien are still keeping it real in the third edition with new and updated coverage that reflects the current state of the economy and the recent financial meltdown.

Key Topics:

MICROECONOMICS: Economics: Foundations and Models; Trade-offs, Comparative Advantage, and the Market System; Where Prices Come From: The Interaction of Demand and Supply; Economic Efficiency, Government Price Setting, and Taxes; Externalities, Environmental Policy, and Public Goods; Elasticity: The Responsiveness of Demand and Supply; Firms, the Stock Market, and Corporate Governance; Comparative Advantage and the Gains from International Trade; Consumer Choice and Behavioral Economics; Technology, Production, and Costs; Firms in Perfectly Competitive Markets; Monopolistic Competition: The Competitive Model in a More Realistic Setting; Oligopoly: Firms in Less Competitive Markets; Monopoly and Antitrust Policy; Pricing Strategy; The Markets for Labor and Other Factors of Production; The Economics of Information; The Tax System and the Distribution of Income

Market: For the one-semester Principles of Microeconomics courses at 4-year & 2-year colleges and universities.

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