FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$153.33
Sorry, this item is currently unavailable.
Microeconomics
ISBN: 9780130348265 | 0130348260
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real business use economics to make real decisions on a daily basis. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their lives. Whether they open an art studio, do social work, trade on Wall S... MORE
| Preface | p. iv |
| Acknowledgments | p. xvii |
| Introduction | |
| Economics: Foundations and Models | |
| What Happens When U.S.Firms Move to China? | |
| Building a Foundation: Economics and Individual Decisions | |
| People Are Rational | |
| People Respond to Economic Incentives | |
| Optimal Decisions Are Made at the Margin | |
| Solved Problem 1-1... MORE | |
| The Economic Problem That Every Society Must Solve | |
| What Goods and Services Will Be Produced? | |
| How Will the Goods and Services Be Produced? | |
| Who Will Receive the Goods and Services Produced? | |
| Centrally Planned Economies versus Market Economies | |
| The Modern Mixed Economy | |
| Efficiency and Equity | |
| Economic Models | |
| The Role of Assumptions in Economic Models | |
| Forming and Testing Hypotheses in Economic Models | |
| Making the Connection 1-1: When Economists Disagree: A Debate over Outsourcing | |
| Normative and Positive Analysis | |
| Microeconomics and Macroeconomics | |
| Dont Let This Happen To You! Dont Confuse Positive Analysis with Normative Analysis | |
| A Preview of Important Economic Terms | |
| Conclusion | |
| An Inside Look: How Does Economic Growth in China Affect Other Countries? | |
| Summary | |
| Key Terms | |
| Review Questions | |
| Problems and Applications | |
| End-of-chapter resource materials repeat in all chapters | |
| Appendix Using Graphs and Formulas | |
| Graphs of One Variable 22 Graphs of Two Variables | |
| Slopes of Lines | |
| Taking Into Account More Than Two Variables on a Graph | |
| Positive and Negative Relationships | |
| Slopes of Nonlinear Curves | |
| Formulas | |
| Formula for a Percentage Change | |
| Formulas for the Areas of a Rectangle and a Triangle | |
| Summary of Using Formulas | |
| Problems and Applications | |
| Trade-offs, Comparative Advantage, and the Market System | |
| Managers Making Choices at BMW | |
| Production Possibilities Frontiers and Real-World Trade-offs | |
| Graphing the Production Possibilities Frontier | |
| Solved Problem 2-1: Drawing a Production Possibilities Frontier for Rosies Boston Bakery | |
| Making the Connection 2-1: Trade-offs and Tsunami Relief | |
| Increasing Marginal Opportunity Costs | |
| Economic Growth | |
| Trade | |
| Specialization and Gains from Trade | |
| Absolute Advantage versus Comparative Advantage | |
| Dont Let This Happen To You! Dont Confuse Absolute Advantage and Comparative Advantage | |
| Comparative Advantage and the Gains from Trade | |
| Solved Problem 2-2: Comparative Advantage and the Gains from Trade | |
| The Market System | |
| The Circular Flow of Income | |
| The Gains from Free Markets | |
| The Market Mechanism | |
| Making the Connection 2-2: Story of the Market System in Action: I, Pencil | |
| The Role of the Entrepreneur | |
| The Legal Basis of a Successful Market System | |
| Making the Connection 2-3: Property Rights in Cyberspace: Napster, Kazaa, and iTunes | |
| Conclusion | |
| An Inside Look: Choosing the Production Mix at BMW | |
| Where Prices Come From: The Interaction of Demand and Supply | |
| How Hewlett-Packard Manages the Demand for Printers | |
| The Demand Side of the Market | |
| The Demand of an Individual Buyer | |
| Demand Schedules and Demand Curves | |
| Individua | |
| Table of Contents provided by Publisher. All Rights Reserved. |
