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Michael Jordan and the New Global Capitalism

ISBN: 9780393323696 | 0393323692
Edition: 00
Format: Trade Paper
Publisher: W W NORTON
Pub. Date: 9/17/2002

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SummaryTable of ContentsAuthor Biography
With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography ... MORE
Prefacep. 13
A Century of Preparationp. 27
The North Carolina Legacyp. 29
The Naismith Legacyp. 33
The Legacy of the Harlem Rens and "Dr. J"p. 41
The Globalization of Michael Jordanp. 49
Enter the Transnational Corporationp. 54
Enter the Swooshp. 57
Enter the Communication Satellitep. 67
Bittersweet ... MOREp. 75
Selling a Championshipp. 78
"Basketball Is My Escape ... Everything Else Is So Complicated"p. 83
New Frontiers--and Inner Citiesp. 90
Perils of Globalizationp. 90
Gambling--and the Mediap. 96
Wrapping Himself in the Flag: The 1992 Olympicsp. 99
"There's No Telling What Can Happen to the Business If China Truly Catches On"p. 102
"The Higher the Satellite, the Lower the Culture?"p. 109
A Faustian Bargainp. 113
Tragedyp. 119
Baseball Interludep. 121
The Returnp. 126
"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"?p. 130
Expanding the Empirep. 133
The Swooshifying of the Worldp. 143
Capital versus Culture: Implications and Conclusionsp. 151
September 11 and After: The Struggle over the New Global Capitalismp. 165
"But Nothing Was Normal Anymore"p. 170
Where, and Why, the New Global Capitalism Failed--and the Tragic Resultsp. 174
The U.S. Response--Or, Are the New Technologies and American Democracy Compatible?p. 181
Conclusion: The New Global Capitalism after September 11p. 186
Acknowledgmentsp. 189
Notesp. 191
Selected Bibliographyp. 207
Indexp. 213
Table of Contents provided by Rittenhouse. All Rights Reserved.
Walter LaFeber is Marie Underhilll Noll Professor of History and a Steven Weiss Presidential Teaching Fellow at Cornell University.


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