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| Preface | p. vi |
| Preface to the First Edition | p. viii |
| Acknowledgments | p. X |
| The Prologue to Graphic Design | |
| The visual message from prehistory through the medieval era | |
| The Invention of Writing | p. 6 |
| Alphabets | p. 22 |
| The Asian Contribution | p. 34 |
| Illuminated Manuscripts | p. 46 |
| A Graphic Renaissance |
Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.