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Meetings, Expositions, Events and Conventions : An Introduction to the Industry

ISBN: 9780131125872 | 0131125877
Edition: 2nd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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SummaryTable of ContentsAuthor Biography
For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.
Prefacexi
Acknowledgmentsxiii
Introduction to the Meetings, Expositions, Events, and Conventions Industry
1(31)
Introduction
... MORE		6(1)
What Is a Meeting?
7(4)
Organizational Structure of MEEC
11(3)
Background of Industry
14(16)
Summary
30(2)
Planning, Organizing, Directing, and Control in MEEC
32(43)
Planning
33(3)
Needs Analysis
36(1)
Developing Smart Objectives
37(2)
Site Selection
39(4)
Request for Proposal
43(4)
Budgetary Concerns
47(3)
Cost Control
50(2)
Organizing and Directing
52(5)
Housing
57(3)
Meeting & Event Specification Guide
60(4)
Pre- and Post-Con Meetings
64(2)
Control in MEEC
66(5)
Summary
71(4)
Meeting, Exhibition, Event, and Convention Sponsors
75(27)
Purpose of the Chapter
76(1)
Who Holds the Gatherings
77(22)
Summary
99(3)
Meeting and Convention Venues
102(42)
Introduction
103(2)
Hotels
105(7)
Convention Centers
112(5)
Conference Centers
117(2)
Retreat Facilities
119(1)
Cruise Ships
120(2)
Specific Use Facilities
122(4)
Colleges and Universities
126(3)
Unusual Venues
129(7)
Common Issues
136(5)
Summary
141(3)
Exhibitions
144(33)
Introduction
147(1)
History
147(1)
Definitions
148(2)
Organization of the Exhibition
150(3)
Exhibition Services Contractors
153(2)
Exhibition Planning
155(2)
Technology
157(1)
Housing and Transportation
158(2)
Risk Management and Crisis Management
160(1)
From the Exhibitors' Perspective
161(2)
Exhibit Design Principles
163(5)
Planning for Success
168(3)
Working with Exhibition Management and Service Contractors
171(2)
Summary
173(4)
Special Events Management
177(27)
A Working Definition of a Special Event
178(3)
Planning Tools for a Special Event
181(10)
Understanding the Target Market for Your Special Event
191(2)
Preparing for the Special Event
193(1)
The Special Event Budget
194(3)
Breakdown of the Special Event
197(4)
Summary
201(3)
Food and Beverage
204(30)
Introduction
205(1)
Catered Events
206(5)
Style of Service
211(3)
Menus
214(1)
Food Consumption Patterns
215(2)
Food and Beverage Attrition
217(1)
Amenities or Gifts
218(1)
Beverage Events
218(5)
Hospitality Suites
223(2)
Rooms
225(6)
Summary
231(3)
Destination Management Companies
234(43)
Introduction
235(1)
Services Offered by DMCs
236(3)
DMC Clients and Customers
239(2)
Structure of a DMC
241(3)
DMC Resources
244(2)
The Destination Management Business Process
246(28)
Summary
274(3)
Service Contractors
277(28)
Introduction
278(1)
Definition of the Service Contractor
279(7)
Service Contractors Are Evolving
286(4)
Organization of a Services Contracting Company
290(5)
Specialty Service Contractors
295(2)
Exhibitor-Appointed Contractors
297(1)
Relationship Between Contractors and Show Organizers
297(2)
Associations in the Service Contractor Industry
299(1)
Exhibition Contractors Association
299(2)
So How Does It All Work?
301(2)
Summary
303(2)
Program Planning
305(33)
Introduction
306(2)
Setting Objectives
308(1)
Association versus Corporate Meetings
309(1)
Corporate Program Planning
310(2)
Association Program Planning
312(1)
Importance of Education
313(1)
Professional Certifications
314(1)
Program Development
315(20)
Summary
335(3)
Convention and Visitor Bureaus
338(25)
The Role and Function of Convention and Visitor Bureaus
340(3)
How CVBs Are Organized and Funded
343(3)
What a CVB Can Do for Meeting Professionals
346(2)
Why Use a CVB?
348(4)
CVB Services for Meeting Professionals
352(2)
IACVB's Services to Member Bureaus and Meeting Professionals
354(7)
Summary
361(2)
Legal Issues in the MEEC Industry
363(40)
Introduction
364(1)
Negotiation
365(6)
Contracts
371(13)
Risk
384(3)
Americans with Disabilities Act
387(4)
Intellectual Property
391(2)
Labor Issues
393(5)
Ethics in MEEC
398(2)
Summary
400(3)
Directing the Future of Convention and Meeting Technology
403(35)
Introduction
404(1)
The Impact of the Internet
405(1)
Site Selection via the Web
405(3)
Online Registration
408(3)
E-Marketing
411(1)
House Bookings via the Internet
412(1)
Business Intelligent Software
412(4)
Evolution of Convention Center Technology
416(2)
Twenty-First Century Convention Centers
418(4)
Connectivity Options
422(1)
Virtual Trade Shows
423(2)
Videoconferencing
425(2)
A New Convention Center
427(3)
Summary
430(8)
International Issues in MEEC
438(29)
Introduction
439(1)
How MEEC Varies Around the Globe
440(10)
Ownership, Sponsorship, and Management Models
450(1)
World Trade Centers Association
451(1)
International MEEC Considerations
451(10)
Trade Fair Certification
461(1)
Summary
462(5)
Putting It All Together
467(32)
Introduction
468(1)
The Association
469(8)
Request for Proposal
477(1)
First Site Inspection
478(3)
Second Site Inspection
481(2)
Marketing Committee
483(2)
Creating the Program
485(1)
Partnership
486(3)
One-Year to Six-Month Countdown
489(1)
Six Months to Day of the Meeting
490(6)
Summary
496(3)
Appendix A499(16)
Index515
George G. Fenich is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans.

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