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| List of Figures | p. vii |
| List of Plates | p. x |
| List of Tables | p. xi |
| Case Studies | p. xii |
| Acknowledgments | p. xiii |
| Introduction: The Media-world | p. xv |
| Guided Tour | p. xx |
| Getting Ready: The Media and Media Studies | p. 1 |
| Defining the Media | p. 3 |
| Media Studies | p. 10 |
| What Do the Media Do to Us? Med... MORE | p. 32 |
| What's in a Name? Language and the Social Construction of Reality | p. 61 |
| Mediation and Representation | p. 75 |
| Texts, Meanings, and Audiences | p. 91 |
| New Media and Technological Development | p. 107 |
| Pictures: Semiotic Analysis | p. 129 |
| Semiology | p. 131 |
| Reading Images and Advertisements | p. 144 |
| Model Essay: Semiotic Analysis of an Advertisement | p. 161 |
| Making Sense: Discourse, Ideology, and Hegemony | p. 169 |
| Defining Discourse and Ideology | p. 171 |
| Where Are Discourses and Ideologies Found? | p. 179 |
| Dominant Ideology and Hegemony | p. 193 |
| Culture Jamming and Counter-hegemony | p. 213 |
| Stories: Approaches For Narrative Analysis | p. 229 |
| Genres, Codes, and Conventions | p. 231 |
| The Language of Film: American Beauty | p. 245 |
| Narrative Structure and Binary Oppositions | p. 258 |
| Documentary and Reality TV | p. 304 |
| Why Stories? | p. 322 |
| Media and Identity: Representation, Impact, and Influence | p. 347 |
| Feminism, Postfeminism, and Ideologies of Femininity | p. 349 |
| Ideologies and Discourses of Masculinity | p. 370 |
| Ethnicity, Ideology, and the Media | p. 395 |
| Stars and Celebrities | p. 416 |
| But they Keep Moving the Posts: Postmodern and Global Perspectives | p. 437 |
| Globalisation | p. 458 |
| Conclusion | p. 472 |
| Glossary | p. 474 |
| References | p. 488 |
| Further Reading | p. 500 |
| Index | p. 503 |
| Table of Contents provided by Ingram. All Rights Reserved. |