FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$209.99

Sorry, this item is currently unavailable.

Media Programming : Strategies and Practices

ISBN: 9780495500537 | 0495500534
Edition: 8th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/3/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
SummaryTable of Contents
Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, di... MORE
... MORE
Preface
Programming Resources And Constraints
A Framework for Programming Strategies
Program and Audience Research
Domestic and International Syndication
Broadcast Television Strategies
Prime-Time Network Entertainment Programming
Nonprime-Time Network Television Programming
Television Station Programming Strategies
Public Television Programming
Cable, Satellite, And Online Strategies
Cable System and Satellite Programming
Basic and Premium Subscription Programming
Online Video and Audio Programming
Radio Programming
Music Radio Programming
Information Radio Programming
Abbreviations and Acronyms
Glossary
Annotated Bibliography
Media Sites on the World Wide Web
About the Contributing Authors
Index to Program Titles
General Index
Table of Contents provided by Publisher. All Rights Reserved.

Related Products


  • Media Programming : Strategies and Practices
    Media Programming : Strategies...
  • Outlines and Highlights for Media Programming : Strategies and Practices by Susan Tyler Eastman, ISBN
    Outlines and Highlights for Me...


Please wait while this item is added to your cart...