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Media Programming Strategies and Practices
Media Programming Strategies and Practices
- ISBN 13:
9780534636890
- ISBN 10:
0534636896
- Edition: 7th
- Format: Paperback
- Copyright: 04/26/2005
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
Preface. Part One: PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic and International Syndication. Part Two: BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Entertainment Programming. 5. Nonprime-Time Network Television Programming. 6. Television Station Programming Strategies. 7. Public Television Programming. Part Three: CABLE, SATELLITE, AND ONLINE STRATEGIES. 8. Cable System and Satellite Programming. 9. Basic and Premium Subscription Programming. 10. Online Video and Audio Programming. Part Four: RADIO PROGRAMMING. 11. Music Radio Programming. 12. Information Radio Programming. Abbreviations and Acronyms. Glossary. Annotated Bibliography. Media Sites on the World Wide Web. About the Contributing Authors. Index to Program Titles. General Index.
