Media of Mass Communication, The, Study Edition
ISBN: 9780205632541 | 0205632548
Edition: 9thFormat: Paperback
Publisher: Pearson
Pub. Date: 1/27/2009
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Designed to provide extra support, the Study Edition of Vivianrs"sMedia of Mass Communication 9/eoffers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field. Rich with contemporary issues and trends including visual storytelling, Vivianrs"sThe Media of Mass Communi... MORE
| The Mass Media | |
| Mass Media Literacy | |
| Chapter Opener | |
| Media Ubiquity | |
| Media Literacy | |
| Human Communication | |
| Media and Society | |
| Media Economics | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media So... MORE | |
| A Thematic Chapter Summary | |
| Boxes: Media Case Study: Cultivating Readers | |
| Media Timeline | |
| Media People: Phil Donahue | |
| Media People: Rupert Murdoch | |
| Media Technology | |
| Chapter Opener | |
| Media Technology | |
| Printing | |
| Chemistry | |
| Electronics | |
| New Technologies | |
| Digital Integration | |
| Technology and Mass Communication | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study | |
| Media Timeline: Technology | |
| Media People: Steve Jobs | |
| Books | |
| Chapter Opener | |
| Influence of Books | |
| Books and American Culture | |
| Book Industry | |
| New Technology and Books | |
| Book Products | |
| Book Trends | |
| Book Challenges and Issues | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media People: William Holmes McGuffey | |
| Media People: Jane Friedman | |
| Media People: Jeff Bezos | |
| Media Case Study: O.J. Simpson's How-To | |
| Media Timeline: Books | |
| Newspapers | |
| Chapter Opener | |
| Newspaper Industry | |
| Newspaper Products | |
| Newspaper Ownership | |
| National Dailies | |
| New York Times | |
| Hometown Newspapers | |
| Gannett Initiative | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: The Vanishing Correspondent | |
| Media Timeline: Newspaper Milestones | |
| Media People: Arthur Sulzberger Jr | |
| Magazines | |
| Chapter Opener | |
| Influence of Magazines | |
| Magazine Innovations | |
| Magazine Products | |
| Magazine Industry | |
| Magazines as Niche Media | |
| New Competition | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: Magazines and the Internet | |
| Media Timeline: Magazines | |
| Media People: Margaret Bourke-White | |
| Media People: DeWitt and Lila Wallace | |
| Media People: Sara Josepha Hale | |
| Sound Recording | |
| Chapter Opener | |
| Recording Industry | |
| Downloads | |
| Authorized Downloads | |
| Artistic Autonomy | |
| Regulatory Pressure | |
| Dependence on Radio | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: Podcasting Evolution | |
| Media Timeline | |
| Media People: Shawn Fanning | |
| Media People: 50 Cent | |
| Motion Pictures | |
| Chapter Opener | |
| Significance of Movies | |
| Movie Products | |
| Hollywood Studios | |
| Movie Production | |
| Exhibition Shift | |
| Blockbusters | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: In-Your-Face Documentaries | |
| Media Timeline: Movies | |
| Media People: Robert Flaherty | |
| Media People: Lourdes Portillo | |
| Media People: Sherry Lansing | |
| Media People: Walt Disney | |
| Media People: Steven Spielberg | |
| Radio | |
| Chapter Opener | |
| Influence of Radio | |
| Radio Content | |
| Commercial Terrestrial Radio | |
| Corporate Radio | |
| Public Radio | |
| Satellite Radio | |
| Whither Radio? | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media Case Study: Civility on the Airwaves | |
| Media Timeline: Radio | |
| Media People: Gordon McLendon | |
| Media People: Edward R. Murrow | |
| Media People: Terry Gross | |
| Media People: Howard Stern | |
| Television | |
| Chapter Opener | |
| Television in Transition | |
| Over-Air Delivery | |
| Cable Delivery | |
| Satellite-Direct Delivery | |
| Video on Demand | |
| Economics of Television | |
| Public Television | |
| Future for Television | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media Case Study: Television as Baby-Sitter | |
| Media People: Ed Parsons | |
| Media People Susan Zirinsky | |
| Media Timeline: Television Technology | |
| Internet | |
| Chapter Opener | |
| Influence of Internet | |
| Internet Origins | |
| World Wide Web | |
| The Internet Industry | |
| Reshaping the Internet | |
| Internet Issues | |
| Internet Future | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: How Do Bloggers Know What They Know? | |
| Media People: Tim Berners-Lee | |
| Media People: Marc Andreesen | |
| Media Timeline: Internet | |
| Media People: Gordon Moore | |
| Media People: Glenn Reynolds | |
| Mass Messages | |
| News | |
| Chapter-Opener | |
| Journalism Traditions | |
| Concept of News | |
| Truth and News | |
| Personal Values in News | |
| Variables Affecting News | |
| Influences on News | |
| Confidential Sources | |
| Journalism Trends | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: Reporter's Choice: Tell or Jail? | |
| Media People: Benjamin Day | |
| Media People: James Gordon Bennett | |
| Media People: Seymour Hersh | |
| Media People: Ida Tarbell | |
| Media Timeline: News | |
| Public Relations | |
| Chapter-Opener | |
| Importance of Public Relations | |
| Origins of Public Relations | |
| Structure of Public Relations | |
| Public Relations Services | |
| Public Relations and Advertising | |
| Media Relations | |
| Directions for Public Relations | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: Crisis Management at Time | |
| Media Timeline: Public Relations | |
| Media People: Paul Garrett | |
| Media People: Jack Abramoff | |
| Media People: Leslie Unger | |
| Media People: Edward Bernays | |
| Advertising | |
| Chapter Opener | |
| Importance of Advertising | |
| Origins of Advertising | |
| Advertising Agencies | |
| Placing Advertisements | |
| New Advertising Platforms | |
| Brand Strategies | |
| Advertising Tactics | |
| New Advertising Tactics | |
| Advertising Regulation | |
| Problems and Issues | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media Case Study: Countering Cultural Imperialism | |
| Media Timeline: Advertising | |
| Media People: Dave Balter | |
| Entertainment | |
| Chapter-Opener: High-Speed Transportation | |
| Entertainment in History | |
| Performance as Media Entertainment | |
| Story-Telling | |
| Music | |
| Sports as Media Entertainment | |
| Sex as Media Content | |
| Gaming as Media Content | |
| Artistic Values | |
| Pop Art | |
| Chapter Wrap-Up | |
| Review Questions | |
| Critical Thinking | |
| For Further Learning | |
| Keeping Up to Date | |
| Boxes | |
| Media People: Nancy Tellum | |
| Case Study: Has Hollywood Institutionalized Racism? | |
| Media Research | |
| Chapter-Opener | |
| Public-Opinion Sampling | |
| Measuring Audience Size | |
| Audience Measurement Techniques | |
| Measuring Audience Reaction | |
| Audience Analysis | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media Case Study: Tracking Technology | |
| Media People: George Gallup | |
| Media People: Andy Kohut | |
| Media People: Richard Schwartz | |
| Media Timeline: Media Research | |
| Mass Media Issues | |
| Mass Media Effects | |
| Chapter Opener Orson Welles | |
| Effects Theory | |
| Lifestyle Effects | |
| Attitudes Effects | |
| Social Stability | |
| Cultural Effects | |
| Behavioral Effects | |
| Media-Depicted Violence | |
| Individual Selectivity | |
| Chapter Wrap-Up | |
| Concepts, Terms, People | |
| Media Sources | |
| Review Questions | |
| Thematic Chapter Summary | |
| Boxes | |
| Media Timeline | |
| Case Study: Media Advocacy: Will It Make a Difference? | |
| Media People: Kathleen Rutledge | |
| Media People: George Gerbner | |
| Global Mass Media | |
| Chapter Opener The Hellfire Pictures | |
| Mass Media and Nation-States | |
| War as a Libertarian Test | |
| Arab Media Systems | |
| Mass Media and Terrorism | |
| Battle for Iran | |
| China Media | |
| Distinctive Media Systems | |
| Media Pressure Points | |
| Chapter Wrap-Up | |
| Review Questions | |
| Thematic Chapter Summary | |
| Boxes | |
| Media Case Study: Vanishing Foreign Correspondent | |
| Media People: Kimberly Dozier | |
| Media People: Jineth Bedoya Lima | |
| Media People: Bill Xia | |
| Media People: Orhan Pamuk | |
| Mass Media And Governance | |
| Chapter-Opener: Populist Appeals | |
| Media Role in Governance | |
| Media as Information Sources | |
| Media Effects on Governance | |
| Government Manipulation of Media | |
| Status of the Watchdog | |
| Political Campaigns | |
| Campaign Blogs | |
| Media-Government Issues | |
| Chapter Wrap-Up | |
| Concepts Terms, People | |
| Media Sources | |
| Review Questions | |
| Thematic Chapter Summary | |
| Boxes | |
| Case Study: Governance or Journalistic Failure? | |
| Media People: Donna Brazile | |
| Media People: Helen Thomas | |
| Media People: Tony Snow | |
| Mass Media Law | |
| Chapter Opener | |
| Intellectual Property | |
| Free Expression | |
| Broadening Protection | |
| Defamation | |
| Indecency | |
| Privacy Law | |
| Journalism Law | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Case Study: The Price of Free Music | |
| Media Timeline: Mass Media Law | |
| Media People: Jay Near | |
| Media People: Clarence Brandenburg | |
| Media People: John Brinkley | |
| Ethics | |
| Chapter Opener | |
| The Difficulty of Ethics | |
| Media Ethics | |
| Moral Principles | |
| Process vs. Outcome | |
| Potter's Box | |
| Ethics and Other Issues | |
| Unsettled, Unsettling Questions | |
| Chapter Wrap-Up | |
| Review Questions | |
| Concepts | |
| Terms | |
| People | |
| Media Sources | |
| A Thematic Chapter Summary | |
| Boxes | |
| Media Timeline: Media Ethics | |
| Media People: Charlie Gay | |
| Media People: Ted Cohen | |
| Media People: Arthur Ashe | |
| Media Case Study: Government Definition of Ethics | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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