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Media Ethics : Cases and Moral Reasoning

ISBN: 9780801317897 | 0801317894
Edition: 5th
Publisher: ADDISON WESLEY LONGMAN INC
Pub. Date: 1/1/1998

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SummaryTable of Contents
Integrates ethics and media situations through case studies and commentaries. The 4 parts cover: News, Persuation in advertising, Persuations and public relations, and Entertainment. Paper. DLC: Mass media - Moral and ethical aspects.
... MORE
Prefaceix
INTRODUCTION: Ethical Foundations and Perspectives1(26)
The Potter Box Model of Reasoning3(5)
Using Ethical Principles8(3)
Five Ethical Guidelines11(8)
To Whom Is Moral Duty Owed?19(2)
Who Ought to Decide?21(6)
Part 1 News27(98)
Chapter 1 BUSINESS PRESSURES
31(22)
1. The Time Warner Colossus
32(4)
2. NBC and GM's Pickup
36(3)
3. The Wichita Experiment
39(3)
4. New Times in Los Angeles
42(5)
5. Disney World's Birthday Celebrations
47(6)
Chapter 2 TRUTHTELLING
53(22)
6. The Unabomber's Manifesto
54(3)
7. Abortion Profiteers
57(3)
8. Sexism and Hillary Clinton
60(5)
9. News Photo Electronically Altered
65(3)
10. An Enemy of the People
68(7)
Chapter 3 REPORTERS AND SOURCES
75(16)
11. Watergate and Grand Jury Information
76(4)
12. Pentagon Papers as Stolen Documents
80(3)
13. Confidentiality in Minnesota
83(3)
14. Pesticide Panic
86(5)
Chapter 4 SOCIAL JUSTICE
91(18)
15. The Electronic Highway
92(3)
16. Boston's Bizarre Murder
95(3)
17. The Homeless Story
98(3)
18. Ten Weeks at Wounded Knee
101(8)
Chapter 5 INVASION OF PRIVACY
109(16)
19. Spy Data and Suicide
111(3)
20. A Prostitute on Page 12
114(3)
21. Sports Stories on July 4
117(2)
22. Dead Body Photo
119(6)
Part 2 Persuasion in Advertising125(72)
Chapter 6 SPECIAL AUDIENCES
131(16)
23. The Littlest Consumers
131(3)
24. Trading Access to Kids for Money?
134(2)
25. Some Say "No" More Ofter Than Others
136(3)
26. The Big Sell for a "Purely Regressive Tax"
139(3)
27. Time for Condoms?
142(5)
Chapter 7 WHAT TO ADVERTISE
147(18)
28. A Magazine and Its Cigarettes
148(3)
29. A Holiday from Regulation?
151(3)
30. The 30-Second Candidate?
154(3)
31. Feminine Hygiene in the Living Room
157(2)
32. Pay Attention to This!
159(6)
Chapter 8 HOW TO SAY IT
165(18)
33. "If They Knew the Full Story, I Believe They Would Stop This Outrage"
165(3)
34. Joe Camel
168(3)
35. Making the Same Different: Parity Products
171(3)
36. Larger Than Life
174(4)
37. Anorexic Chic?
178(5)
Chapter 9 MEDIA CONSIDERATIONS
183(14)
38. Gatekeepers I: None of "Those Ads" in This Paper
183(3)
39. Gatekeepers II: Taking the Heat About Abortion
186(2)
40. The Captive Audience
188(2)
41. Infomercials--"They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three
190(3)
42. The "Wild West" of Marketing?--Advertising on the Internet
193(4)
Part 3 Persuasion and Public Relations197(48)
Chapter 10 MACRO ISSUES
199(16)
43. Mr. Ethics Sells Out?
200(3)
44. A Lawyer Asks for Help
203(3)
45. For-Profit Fund Raising?
206(2)
46. The Long-Distance Client
208(1)
47. A New Kind of War
209(6)
Chapter 11 TELLING THE TRUTH IN ORGANIZATIONAL SETTINGS
215(10)
48. Is It Live or Tape?
216(1)
49. Polishing the Truth
217(2)
50. Deception at the Press Conference
219(1)
51. Temporary Attendance
220(2)
52. Acme Reports the Truth
222(3)
Chapter 12 CONFLICTING LOYALTIES
225(10)
53. A New Client?
226(1)
54. Case I: Friends?
227(2)
Case II: The Friendly Journalist
229(1)
55. Layoffs at the Local Bank
230(2)
56. All Is Fair?
232(3)
Chapter 13 THE DEMANDS OF SOCIAL RESPONSIBILITY
235(10)
57. Packing for Washington
235(3)
58. A Committed Front?
238(2)
59. Responding to a Crisis
240(2)
60. Caught on Tape
242(3)
Part 4 Entertainment245(64)
Chapter 14 VIOLENCE
249(22)
61. Hear It, Feel It, Do It
251(5)
62. Crunchy Terror in T-Rex Park
256(2)
63. TNT's Crazy Horse
258(2)
64. "The Storyteller"
260(2)
65. Comic Capers
262(9)
Chapter 15 PROFITS, WEALTH, AND PUBLIC TRUST
271(12)
66. Crude Script for Tinsel Town
272(2)
67. The Book That Squeaked
274(2)
68. The Purpose Is Profit
276(1)
69. Deep Trouble for Harry
277(3)
70. Super Strip
280(3)
Chapter 16 MEDIA SCOPE AND DEPTH
283(14)
71. Reel History
284(3)
72. Bigotry as Entertainment
287(2)
73. Life Stinks--Let's Fumigate!
289(3)
74. The Father Knows Best
292(5)
Chapter 17 CENSORSHIP
297(12)
75. Ice-T on Ice
298(3)
76. Cruising on Instinct
301(3)
77. Cable TV and Sex
304(1)
78. Show Me and Pressures on Libraries
305(4)
EPILOGUE309(4)
Recommended Readings313(10)
Index323

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