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Media and Culture : An Introduction to Mass Communication

by: Campbell; Martin; Fabos

Media and Culture : An Introduction to Mass Communication

by: Campbell; Martin; Fabos

ISBN 13:
9780312485467
ISBN 10:
0312485468
Edition: 7th
Format: Paperback
Copyright: 03/06/2009
Publisher: Bedford/St. Martin's
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Media and Culture : An Introduction to Mass Communication > ISBN13: 9780312485467

Summary

The #1 introduction to mass communication,Media & Culturegoes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.

Author Biography

RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of 60 Minutes and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he is on the editorial board of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television. CHRISTOPHER R. MARTIN is an associate professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. BETTINA FABOS, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture.

Part 1: Mass Media and the Cultural Landscape

Chapter 1: Mass Communication: A Critical Approach
Culture and the Evolution of Mass Communication

Oral and Written Eras in Communication
The Print Revolution
The Electronic and Digital Eras
The Age of Convergence
Mass Media and the Process of Communication

The Evolution of a New Mass Medium
The Linear Model of Mass Communication
A Cultural Approach to Mass Communication
Stories — the Foundation of Mass Communication
The Power of Media in Everyday Life
Surveying Tthe Cultural Landscape

Culture as a Skyscraper
Culture as a Map
Cultural Values of the Modern Period
Shifting Values in Postmodern Culture
Critiquing Media And Culture

Media Literacy and the Critical Process
Benefits of a Critical Perspective

Extended Case Study: Video Games and Storytelling

Chapter 2: The Internet and New Technologies: The Media Converge
The Evolution of the Internet

The Birth of the Internet
The Net Widens
Web 1.0: The World Begins to Browse
The Commercial Structure of the Web
The Internet Today: Web 2.0

Instant Messaging
Blogs
Wiki Web Sites
Social Networking Sites
Massively Multiplayer Online Role-Playing Games (MMORPG)
Web 3.0
Ownership Issues on the Internet

Dividing up the Web
Advertising on the Internet
Alternative Voices
Security, Appropriateness, and Access

Security: The Challenge to Keep Personal Information Private
Appropriateness: What Should Be Online?
Access: The Fight to Prevent a Digital Divide
The Internet and Democracy

Part 2: Sounds and Images

Chapter 3: Sound Recording and Popular Music
The Development of Sound Recording

From Cylinders to Disks: Sound Recording Becomes a Mass Medium
From Phonographs to CDs: Analog Goes Digital
From MP3s to the Future: Recordings in the Internet Age
The Rocky Relationship between Records and Radio
U.S. Popular Music and the Formation of Rock

The Rise of Pop Music
Rock and Roll Is Here to Stay
Rock Muddies the Waters
Battles in Rock and Roll
A Changing Industry: Reformations in Popular Music

The British Are Coming!
Motor City Music: Detroit Gives America Soul
Folk and Psychedelic Music Reflect the Times
Punk, Grunge, and Alternative Respond to Mainstream Rock
Hip-Hop Redraws Musical Lines
The Business of Sound Recording

Music Labels Influence the Industry
Making, Selling, and Profiting from Music
Alternative Voices
Sound Recording, Free Expression, and Democracy

Maxwell and Hertz Discover Radio Waves
Marconi and the Inventors of Wireless Telegraphy
Wireless Telephony: De Forest and Fessenden
Regulating a New Medium
The Evolution of Radio

The RCA Partnership Unravels
Sarnoff and NBC: Building the "Blue" and "Red" Networks
Government Scrutiny Ends RCA-NBC Monopoly
CBS and Paley: Challenging NBC
Bringing Order to Chaos with the Radio Act of 1927
The Golden Age of Radio
Radio Reinvents Itself

Transistors Make Radio Portable
The FM Revolution and Edwin Armstrong
The Rise of Format and Top 40 Radio
Resisting the Top 40
The Sounds of Commercial Radio
Format Specialization
Nonprofit Radio and NPR
Radio Goes Digital
The Economics of Broadcast Radio

Local and National Advertising
Manipulating Playlists with Payola
Radio Ownership: From Diversity to Consolidation
Alternative Voices
Radio and the Democracy of the Airwaves

Chapter 5: Television and the Power of Visual Culture
The Origins and Development of Television

Early Innovations in TV Technology
Controlling Content — TV Grows Up
The Quiz-Show Scandals Diminish the Promise of TV
Major Programming Trends

TV Information: Our Daily News Culture
TV Entertainment: Our Comic Culture
TV Entertainment: Our Dramatic Culture
Other Enduring Trends and Reality TV
The Rise and Fall of Public Television
The Decline of the Networks

New Technologies Reduce Network Control
Government Regulations Temporarily Restrict Network Control
Emerging Networks Target Youth and Minority Markets
Digital Technology Changes Our Experience of Television
The Economics of Television

Prime-Time Production
Prime-Time Distribution
Syndication Keeps Shows Going and Going...
Measuring Television Viewing
Alternative Voices
Television, Culture, and Democracy

Chapter 6: Cable: A Wired versus Wireless World

Technology and the Development of Cable

CATV — Community Antenna Television
The Wires and Satellites behind Cable Television
Cable Threatens Broadcasting

Balancing Cable’s Growth against Broadcasters’ Interests
Franchising Frenzy
The Telecommunications Act of 1996
Cable Comes of Age

Cable Targets Niche Audiences
Basic Cable Services
Premium Cable Services
Challenges to Cable: DBS and Cell Phones

DBS: Cable without Wires
Cell Phones, Mobile Video, and WiMax
The Major Cable and DBS Corporations
The Effects of Consolidation
Alternative Voices
Democracy and Cable in a Wired / Wireless World

Chapter 7: Movies and the Impact of Images
Early Technology and the Evolution of Movies

The Development of Film
The Introduction of Narrative
The Arrival of Nickelodeons
The Rise Of The Hollywood Studio System

Production
Distribution
Exhibition
The Studio System’s Golden Age

Hollywood Narrative and the Silent Era
The Introduction of Sound
The Development of the Hollywood Style
Outside the Hollywood System
The Transformation of the Studio System

The Hollywood Ten
The Paramount Decision
Moving to the Suburbs
Television Changes Hollywood
Hollywood Adapts to Home Entertainment
The Economics of the Movie Business

Production, Distribution, and Exhibition Today
The Major Studio Players
Movies Adjust to the Digital Age
Alternative Voices
Popular Movies And Democracy

Part 3: Words and Pictures

Chapter 8: Newspapers: The Rise and Decline of Modern Journalism
The Evolution of American Newspapers

Colonial Newspapers and the Partisan Press
The Penny Press Era: Newspapers Become Mass Media
The Age of Yellow Journalism: Sensationalism and Investigation
Competing Models of Modern Print Journalism

"Objectivity" in Modern Journalism
Interpretive Journalism
Literary Forms of Journalism
Contemporary Journalism in the TV and Internet Age
Categorizing News and U.S. Newspapers

Consensus vs. Conflict: Newspapers Play Different Roles
Ethnic, Minority, and Oppositional Newspapers
Newspaper Operations
Challenges Facing Newspapers

Readership Declines Only in U.S.
Joint Operating Agreements Combat Declining Competition
Newspaper Chains Consolidate Ownership
Newspapers Go Digital to Survive
Blogs Challenge Newspapers’ Authority Online
Alternative Voices
Newspapers and Democracy

Chapter 9: Magazines in the Age of Specialization
The Early History of Magazines

The First Magazines
Magazines in Colonial America
U. S. Magazines in the 19th Century
National, Women's, and Illustrated Magazines
The Development of Modern American Magazines

Social Reform and the Muckrakers
The Rise of General-Interest Magazines
The Fall of General-Interest Magazines
The Domination of Specialization

Men’s and Women’s Magazines
Sports, Entertainment, and Leisure Magazines
Magazines for the Ages
Elite Magazines
Minority-Targeted Magazines
Supermarket Tabloids
Online Magazines and Media Convergence
The Organization and Economics of Magazines

Magazine Departments and Duties
Major Magazine Chains
Alternative Voices
Magazines in a Democratic Society

Chapter 10: Books and the Power of Print
The History of Books From Papyrus to Paperbacks

The Development of Manuscript Culture
The Innovations of Block Printing and Movable Type
The Gutenberg Revolution: The Invention of the Printing Press
The Birth of Publishing in the United States
Modern Publishing and the Book Industry

The Formation of Publishing Houses
Types of Books
Trends and Issues in Book Publishing

Influences of Television and Film
Audio Books
E-books
Preserving and Digitizing Books
Censorship and Banned Books
Ownership Patterns
The Structure of Book Publishing
Selling Books: Stores, Clubs, and Mail Order
Alternative Voices
Books and the Future of Democracy

Part 4: The Business of Mass Media

Chapter 11: Advertising and Commercial Culture
Early Developments in American Advertising

The First Advertising Agencies
Advertising in the 1800s
Promoting Social Change and Dictating Values
Early Ad Regulation
The Shape of U.S. Advertising Today

The Influence of Visual Design
Types of Advertising Agencies
The Structure of Ad Agencies
Business Trends in Internet Advertising
Persuasive Techniques in Contemporary Advertising

Conventional Persuasive Strategies
The Association Principle
Advertising as Myth
Product Placement
Commercial Speech and Regulating Advertising

Critical Issues in Advertising
Watching over Advertising
Alternative Voices

Advertising, Politics, and Democracy

Advertising’s Role in Politics
The Future of Advertising

Chapter 12: Public Relations and Framing the Message
Early Developments in Public Relations

P. T. Barnum and Buffalo Bill
Big Business and Press Agents
The Birth of Modern Public Relations
The Practice of Public Relations

Approaches to Organized Public Relations
Performing Public Relations
Public Relations during a Crisis
Tensions between Public Relations and the Press
Elements of Professional Friction
Shaping the Image of PR
Alternative Voices
Public Relations and Democracy

Chapter 13: Media Economics and the Global Marketplace
Analyzing the Media Economy

The Structure of the Media Industry
The Performance of Media Organizations
The Internet Changes the Game
The Transition to an Information Economy

Deregulation Trumps Regulation
Media Powerhouses: Consolidation, Partnerships, and Mergers
Business Tendencies in Media Industries
Economics, Hegemony, and Storytelling
Specialization and Global Markets

The Rise of Specialization and Synergy
Disney: A Postmodern Media Conglomerate
Global Audiences Expand Media Markets
Social Issues in Media Economics

The Limits of Antitrust Laws
The Fallout From a Free Market
Cultural Imperialism
The Media Marketplace and Democracy

The Effects of Media Consolidation on Democracy
The Media Reform Movement

Part 5: Democratic Expression and the Mass Media

Chapter 14: The Culture of Journalism: Values, Ethics, and Democracy
Modern Journalism in the Information Age

What Is News?
Values in American Journalism
Ethics and the News Media

Ethical Predicaments
Resolving Ethical Problems
Reporting Rituals and the Legacy of Print Journalism
Focusing on the Present
Relying on Experts
Balancing Story Conflict
Acting as Adversaries
Journalism in the Age of TV and the Internet

Differences between Print and TV News
The Internet Enhances and Challenges Journalism
The Power of Visual Language
Alternative Models: Public Journalism and Fake News

The Public Journalism Movement
Fake News and Satiric Journalism
Democracy and Reimagining Journalism’s Role

Social Responsibility
Deliberative Democracy

Chapter 15: Media Effects and Cultural Approaches to Research
Early Media Research Methods

Propaganda Analysis
Public Opinion Research
Social Psychology Studies
Marketing Research
Research on Media Effects

Early Explanations of Media Effects
Conducting Media Effects Research
Contemporary Media Effects Theories
Evaluating Research on Media Effects
Cultural Approaches to Media Research

Early Developments in Cultural Studies Research
Contemporary Cultural Studies Theories
Evaluating Cultural Studies Research
Media Research and Democracy

Chapter 16: Legal Controls and Freedom of Expression
Origins of Free Expression and a Free Press

Models of Expression
The First Amendment of the U.S. Constitution
Censorship as Prior Restraint
Unprotected Forms of Expression
First Amendment versus Sixth Amendment
Film and the First Amendment

Social and Political Pressure on the Movies
Self-Regulation in the Movie Industry
The MPAA Ratings System
Expression in the Media: Print, Broadcast, and Online

The FCC Regulates Broadcasting
Dirty Words, Indecent Speech, and Hefty Fines
Political Broadcasts and Equal Opportunity
The Demise of the Fairness Doctrine
Communication Policy and the Internet
The First Amendment and Democracy

Extended Case Study: Analyzing Coverage of the Economic Crisis

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