Sorry, this item is currently unavailable.

The Mechanical Smile Modernism and the First Fashion Shows in France and America, 1900-1929

ISBN: 9780300189537 | 0300189532
Format: Hardcover
Publisher: Yale University Press
Pub. Date: 7/2/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smiletraces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion and early cinema, which arguably functioned as what Walter Benjamin called "new velocities"-forces that altered the rhythms of modern life. Using significant new archival evidence, The Mechanical Smileshows how so-called "mannequin parades" employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history. The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge.

Related Products

  • 100 Dresses : The Costume Institute - The Metropolitan Museum of Art
    100 Dresses : The Costume Inst...
  • 100 Shoes : The Costume Institute / the Metropolitan Museum of Art
    100 Shoes : The Costume Instit...
  • Alexander McQueen : Savage Beauty
    Alexander McQueen : Savage Bea...
  • American Woman : Fashioning a National Identity
    American Woman : Fashioning a ...
  • Anglomania : Tradition and Transgression in British Fashion
    Anglomania : Tradition and Tra...
  • Chanel
  • Chanel; The Vocabulary of Style
    Chanel; The Vocabulary of Style
  • Charles James: Beyond Fashion
    Charles James: Beyond Fashion
  • Dangerous Liaisons : Fashion and Furniture in the Eighteenth Century
    Dangerous Liaisons : Fashion a...
  • Daphne Guinness
    Daphne Guinness

Please wait while this item is added to your cart...