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McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

by: Davis, Kenneth W.

McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

by: Davis, Kenneth W.

ISBN 13:
9780071441278
ISBN 10:
0071441271
Edition: 1st
Format: Paperback
Copyright: 05/20/2005
Publisher: McGraw-Hill
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Summary

Guidelines and pointers for adding clarity and persuasiveness to business writingFilled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series,The McGraw-Hill 36-Hour Course in Business Writing and Communicationshows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.

Acknowledgments

vii

Introduction: Manage Your Writing

(144)

Be Your Own Communication Department

(4)

Writing in a Knowledge Economy

(3)

What a Writing Course Can-and Can't-Do

(2)

How to Use This Book

(1)

"The Discipline of the Craft"

(1)

Managing Your Writing Time

(3)

The Law of the Next Action

(2)

The 12 Steps

(2)

Manage Your Writing

(1)

Manage Your Writing Today

(2)

1. Find the "We": Manage Your Relationship with Your Reader

(18)

Communication and Community

(2)

Personality

(2)

Attitude

(3)

Circumstances

(3)

Knowledge

(1)

Exercise

(2)

Manage Your Writing Today

(3)

2. Make Holes, Not Drills: Manage with Purpose

(14)

Death to Subject Lines

(2)

Ko and Mei Communication

(1)

The Long and Short of It

(1)

The Communication Grid

(3)

Exercise

(2)

Manage Your Writing Today

(2)

3. Get Your Stuff Together: Manage Your Information

(12)

Asking Questions

(3)

Outside and Inside

(1)

Map Your Information

(2)

Exercise

(2)

Manage Your Writing Today

(2)

4. Get Your Ducks in a Row: Manage Your Structure

(18)

An Everyday Example

(3)

The Technique of Organizing

(1)

Formulas

(4)

How to Change Minds

(2)

From Information to Knowledge

(1)

Exercises

(2)

Manage Your Writing Today

(3)

5. Do It Wrong the First Time: Manage Your Drafting

(10)

Draft as Prototype

(2)

Exercise

(1)

Debriefing the Exercise

(1)

Overcoming Writer's Block

(1)

Writing and "Flow"

(2)

Manage Your Writing Today

(3)

6. Take a Break and Change Hats: Manage Your Internal Writer and Editor

(14)

Breaking for Objectivity

(3)

From Writer-Based to Reader-Based

(2)

The Two Hats

100

(4)

Exercise

104

(2)

Manage Your Writing Today

106

(3)

7. Signal Your Turns: Manage Your Paragraphs

109

(14)

Tools for Revision

110

(2)

Turn Signals

112

(6)

Exercises

118

(3)

Manage Your Writing Today

121

(2)

8. Say What You Mean: Manage Your Subjects and Verbs

123

(12)

Hidden Subjects

124

(2)

Hidden Verbs

126

(1)

Hidden Subjects and Verbs

127

(1)

Active or Passive

128

(1)

Modifiers

129

(2)

Exercises

131

(2)

Manage Your Writing Today

133

(2)

9. Pay by the Word: Manage Your Sentence Economy

135

(10)

Objectivity and Common Sense

137

(2)

Two Tools

139

(1)

Beckwith on Economy

140

(1)

Exercises

140

(3)

Manage Your Writing Today

143

(2)

10. Translate into English: Manage Your Word Choices

145

(22)

Learning from the IRS

147

(2)

Word Histories

149

(4)

Good Reasons Otherwise

153

(2)

SEC Guidelines

155

(1)

Readability Formulas and Style Checkers

156

(3)

Deliberate "Obfuscation"?

159

(2)

Three Examples

161

(1)

Exercises

161

(3)

Manage Your Writing Today

164

(3)

11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics

167

(8)

Exercise

171

(2)

Manage Your Writing Today

173

(2)

12. Manage Your Writing: Evaluate Your Writing Process

175

(4)

Manage Your Writing Today

175

(4)

Appendix A: Manage Your Online Writing

179

(6)

The Writing Machine

179

(2)

Four Challenges

181

(4)

Appendix B: Manage Your Global Writing: The Case of the Belgian French Fries

185

(4)

A Communication Grid

186

(1)

The Global Communicator

187

(1)

Using the Grid

188

(1)

Appendix C: Manage Your Speaking

189

(4)

Appendix D: Resources for Managing Your Writing

193

(4)

Books on Communication in Business

193

(1)

Dictionaries

194

(1)

Thesauruses

194

(1)

Usage Guides

194

(1)

Writing Guides

195

(1)

Other Books

195

(1)

Web Resources

196

(1)

Answer Key to Exercises

197

(8)

Index

205

Final Examination

E-1

Amazon no longer offers textbook rentals. We do!

McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

9780071441278

0071441271

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

McGraw-Hill 36-Hour Course in Business Writing and Communication : Managing Your Writing

9780071441278

0071441271

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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