did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

The Brand Gap Revised Edition

9780321348104

The Brand Gap Revised Edition

  • ISBN 13:

    9780321348104

  • ISBN 10:

    0321348109

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 08/04/2005
  • Publisher: PEARSON

List Price $39.99 Save

Rent $28.50
TERM PRICE DUE
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $39.99 Save $8.84

Used $31.15

Usually Ships in 24-48 Hours

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

List Price $39.99 Save $0.40

New $39.59

In Stock Usually Ships in 24 Hours.

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.

Author Biography

Read more