Note: Supplemental materials are not guaranteed with Rental purchases.


You may extend rentals at any time.

Mastering Services Pricing Designing pricing that works for you and for your clients

ISBN: 9781292063362 | 129206336X
Edition: 1st
Format: Paperback
Publisher: FT Press
Pub. Date: 8/31/2015

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.


As traditional manufacturing companies move to service provision, how should they price their services?

What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?



Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction.


· Learn that the ‘cost plus’ model won’t work for service provision

· Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers

· Recognise that Product pricing is coercive, services pricing is collaborative

· Understand that services pricing includes lots of ‘frees’

· Understand market positioning and how this affects your price and how you can communicate this to clients

· Discover how to maximise profit and client satisfaction

· Be confident in your pricing strategy by having a sound basis for your decision making

Please wait while this item is added to your cart...