Mass Media Research : An Introduction
ISBN: 9781439082744 | 143908274X
Edition: 9thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
| Preface | |
| The Research Process | |
| Science and Research | |
| Elements of Research | |
| Research Ethics | |
| Sampling | |
| Research Approaches | |
| Qualitative Research Methods | |
| Content Analysis | |
| Survey Research | |
| Longitudinal Research | |
| Experimental Research | |
| D... MORE | |
| Introduction to Statistics | |
| Hypothesis Testing | |
| Basic Statistical Procedures | |
| Research Applications | |
| Newspaper and Magazine Research | |
| Research in the Electronic Media | |
| Research in Advertising | |
| Research in Public Relations | |
| Appendix Tables | |
| Glossary | |
| Name Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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