Mass Media Research : An Introduction
ISBN: 9780534244743 | 0534244742
Edition: 5thFormat: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 7/17/1996
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
| PART ONE THE RESEARCH PROCESS | |||
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| PART TWO RESEARCH APPROACHES | |||
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| PART THREE DATA ANALYSIS | |||
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| PART FOUR RESEARCH APPLICATIONS | |||
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| PART FIVE ANALYZING AND REPORTING DATA | |||
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| APPENDIXES | |||
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| 2 Multivariate Statistics | |||
| 3 Brief Guide for Conducting Focus Groups | |||
| 4 Sample Data | |||
| 5 Sample Questionnaire | |||
| Glossary | |||
| Name Index | |||
| Subject Index |
