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Mass Media Research With Infotrac: An Introduction
ISBN: 9780534562748 | 0534562744
Edition: 7thFormat: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 7/23/2002
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This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Quality media is the result of meticulous research. MASS ... MORE
Quality media is the result of meticulous research. MASS ... MORE
| Part One: The Research Process | |
| 1. Science and Research | |
| 2. Research Procedures | |
| 3. Elements of Research | |
| 4. Research Ethics | |
| 5. Sampling | |
| Part Two: Research Approaches | |
| 6. Qualitative Research Methods | |
| 7. Conte... MORE | |
| 8. Survey Research | |
| 9. Longitudinal Research | |
| 10. Experimental Research | |
| Part Three: Data Analysis | |
| 11. Introduction to Statistics | |
| 12. Hypothesis Testing | |
| 13. Basic Statistical Procedures | |
| Part Four: Research Applications | |
| 14. Research in the Print Media | |
| 15. Research in the Electronic Media | |
| 16. Research in Advertising and Public Relations | |
| 17. Research in Media Effects | |
| 18. Research and the Internet | |
| Glossary | |
| Appendixes | |
| 1. Tables | |
| 2. Brief Guide for Conducting Focus Groups | |
| 3. Research Reports | |
| Name Index | |
| Subject Index |
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