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Mass Media in a Changing World with Media World 2.0 DVD-ROM

ISBN: 9780073342993 | 0073342998
Edition: 2nd
Format: Package
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 1/30/2007

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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.

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