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Mass Media In A Changing World, 2007 Update
ISBN: 9780073256320 | 0073256323
Format: PaperbackPublisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 1/12/2006
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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!
| About the Author Detailed Contents | |
| List of Boxes | |
| Preface Guided Tour | |
| Overview | |
| Introduction: Media in a Changing World | |
| The Print Industries | |
| Books: The Durable Medium | |
| Newspapers: Where Journalism Begins | |
| Magazines: The First of the Specialized Media | |
| The Electronic Industries | |
| Mo... MORE | |
| Recordings: Copyright Battles, Format Wars | |
| Radio: The Hits Keep Coming | |
| Television: Reflecting and Affecting Society | |
| The Internet: Convergence in a Networked World | |
| Information and Persuasion Industries | |
| News: The Information Industry | |
| Public Relations and Politics: The Image Industries | |
| Advertising: The Media Support Industry | |
| Media Issues | |
| Media Impact: Understanding Research and Effects | |
| Media Law: Understanding Freedom of Expression | |
| Media Ethics: Understanding Media Morality | |
| Notes | |
| Glossary Complete Timeline of Mass | |
| Media Milestones | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
