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Marketing Strategy: with infotrac

ISBN: 9780324201406 | 0324201400
Edition: 3rd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 4/6/2004

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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.

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