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Marketing Strategy

ISBN: 9780030321030 | 0030321034
Edition: 2nd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/26/2001

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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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