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Marketing Research with SPSS 13.0 Student Version for Windows

ISBN: 9780132280358 | 0132280353
Edition: 6th
Format: Nonspecific Binding
Publisher: PEARSON
Pub. Date: 1/1/2006

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Marketing Researchis the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

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