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Marketing Research: An Applied Orientation

ISBN: 9780132279468 | 0132279460
Edition: 5th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 8/30/2006

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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.

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