FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$268.40

Sorry, this item is currently unavailable.

Marketing Research, 9th Edition

ISBN: 9781118074619 | 1118074610
Edition: 9th
Format: Hardcover
Publisher: Wiley
Pub. Date: 11/1/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.  Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires.  The real research used by the authors is drawn from Survey Sampling International (SSI).  SSI is the world leader in sampling solutions.


Please wait while this item is added to your cart...