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Marketing : Real People, Real Choices and the Brave New World of E-Commerce

ISBN: 9780130558176 | 0130558176
Edition: 2nd
Format: Hardcover
Publisher: Pearson College Div
Pub. Date: 8/1/2000

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B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

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