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Marketing Public Health: Strategies to Promote Social Change (Book with Access Code)

ISBN: 9781449683856 | 1449683851
Edition: 3rd
Format: Paperback
Publisher: JONES & BARTLETT PUBLISHERS
Pub. Date: 7/1/2012

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Summary
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing p... MORE


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