The Marketing Plan Handbook
The Marketing Plan Handbook
- ISBN 13:
9780130351326
- ISBN 10:
0130351326
- Edition: Revised
- Format: Paperback
- Copyright: 01/01/2008
- Publisher: Prentice Hall
- Newer Edition
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Summary
This concise, practical book is written for you if you need to give professional presentations. bull; bull;If giving a presentation makes you nervous, how can you relax? bull;How can you enhance your credibility before, during, and after your presentation? bull;How can you design slides to highlight key data and hold your audience's interest? bull;How can you improve your nonverbal image (gestures, voice, stance, and so forth? bull;How can you make sure your audience remembers the main points of your presentation? bull;How can you become a more persuasive presenter? Like all the books in the Prentice Hall Guides to Advanced Business Communications series, this book is . . . bull; bull;Brief: summarizes key ideas only bull;Practical: offers clear, straightforward tools you can use bull;Reader-friendly: provides easy-to-skim format