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Marketing Plan : A Handbook with Marketing PlanPro

ISBN: 9780131759473 | 0131759477
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 4/1/2002

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Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.

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