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Marketing Plan Handbook for Business and E-Business
ISBN: 9780130613172 | 0130613177
Format: PaperbackPublisher: PRENTICE HALL
Pub. Date: 5/1/2002
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This practical, hands-on supplement enables readers to develop a realistic, customized marketing plan. The Marketing Plan Pro software packaged with the book is a powerful tool that offers readers the opportunity to create and critique marketing plans for all kinds of organizations. User-friendly Marketing Plan Pro software allows readers to quickly and easily create customized marketing plans and critique sample plans. Topic-by-topic integration of online and off-line resources helps readers locate data as they move through the process of rese... MORE
| Preface | xi | ||||
| 1 | (19) | |||
| 20 | (17) | |||
| 37 | (16) | ||||
| 53 | (14) | |||
| 67 | (8) | |||
| 75 | (31) | |||
| 106 | (15) | |||
| 121 | (11) | |||
| Appendix 1 Marketing Plan Resources | 132 | (3) | |||
| Appendix 2 Sample Marketing Plan: Sonic Personal Digital Assistant | 135 | (17) | |||
| Appendix 3 Documenting a Marketing Plan with Marketing Plan Pro Software | 152 | (33) | |||
| References | 185 | (7) | |||
| Source Notes | 192 | (2) | |||
| Glossary | 194 | (3) | |||
| Index | 197 |
