Tom Peters says, Jon Spoelstra knows his stuff. Pat Wil... MORE, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'.
In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules--tested and proven--in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line--without big marketing and advertising budgets.
Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks --this book is for anyone who influences the course and attitude of your company.
''It's not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. It's the ultimate guide for taking companies of any size to a new level. It's full of crazy, fun ideas that can help anyone sell more. I highly recommend this book.'' -Mark Cuban Owner, Dallas Mavericks
|Why Didn't I Think of That?||p. 13|
|I Shoulda Bought a Rubber Chicken Factory||p. 17|
|Do You Have the Guts?||p. 19|
|If you aren't willing to take a few risks in marketing, become a bean counter.|
|What's It Gonna Take?||p. 32|
|When you aim for the top, you make important progress by just the aiming.|
|Pushing the Outrageous Envelope||p. 51|