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Marketing Management

ISBN: 9780321014214 | 0321014219
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 7/1/1999

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For upper-level undergraduate or MBA core courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

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