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Marketing Management
Marketing Management
- ISBN 13:
9780073529790
- ISBN 10:
0073529796
- Edition: 1st
- Format: Hardcover
- Copyright: 01/09/2009
- Publisher: McGraw-Hill/Irwin
- Newer Edition
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Summary
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .
