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|Create a Unique Business Model|
|Choose Memorable Brand (and Band) Names|
|Build a Diverse Team|
|Experiment, Experiment, Experiment|
|Establish a New Category|
|Encourage Eccentricity... MORE|
|Bring People on an Odyssey|
|Put Fans in the Front Row|
|Build a Following|
|Cut Out the Middleman|
|Free Your Content|
|Upgrade to Premium|
|Loosen Up Your Brand|
|Partner with Entrepreneurs|
|Do What You Love|
|About the Photographs|
|About the Illustrations|
|About the Authors|
|Table of Contents provided by Publisher. All Rights Reserved.|
Since his first Grateful Dead show when he was a teenager in 1979, David Meerman Scott has seen the band perform over 40 times. David is a marketing strategist and a professional speaker. He is the author of the Business Week bestselling book The New Rules of Marketing & PR and several other books. He speaks at conferences and corporate events around the world. He loves to surf (but isn't very good at it), collects artifacts from the Apollo moon program, and maintains a database, with 308 entries at this writing, of every band he has seen in concert.
He is a graduate of Kenyon College where he listened to a heck of a lot of Grateful Dead in his dorm room.
Learn more at www.webinknow.com.
Follow David at twitter.com/dmscott.