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Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

ISBN: 9780133130638 | 0133130630
Edition: 11th
Format: Package w/AccessCard
Publisher: PEARSON
Pub. Date: 8/8/2012

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This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

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