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Marketing : An Introduction
ISBN: 9780132527101 | 0132527103
Format: HardcoverPublisher: Prentice Hall
Pub. Date: 9/1/1996
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| Marketing in a Changing World: Creating Customer Value and Satisfaction | |
| Strategic Planning and the Marketing Process | |
| The Marketing Environment | |
| Marketing Research and Information Systems | |
| Consumer Markets and Consumer Buyer Behavior | |
| Business Markets and Business Buyer Behavior | |
| Marketing Segmentation, Targeting, and Positioning for Competitive Advantage | |
| ... MORE | |
| New-Product Development and Life-Cycle Strategies | |
| Pricing Considerations and Strategies | |
| Distribution Channels and Logistics Management | |
| Retailing and Wholesaling | |
| Integrated Marketing Communication Strategy | |
| Advertising, Sales Promotion, and Public Relations | |
| Personal Selling and Sales Management | |
| The Global Marketplace | |
| Marketing and Society: Social Responsibility and Marketing Ethics | |
| Marketing Arithmetic | |
| Careers in Marketing | |
| Author Index | |
| Company Index | |
| Subject Index | |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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