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Marketing With Infotrac

ISBN: 9780324147988 | 0324147988
Edition: 7th
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 1/3/2003

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The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of the learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides learners with an exhilarating first introduction to the dynamic world of marketing.

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