Marketing for Hospitality and Tourism
ISBN: 9780135045596 | 0135045592
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 4/30/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsrs" expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on s... MORE
| Understanding the Hospitality and Tourism Marketing Process | |
| Introduction: Marketing for Hospitality and Tourism | |
| Service Characteristics of Hospitality and Tourism Marketing | |
| The Role of Marketing in Strategic Planning | |
| Developing Hospitality and Tourism Marketing Opportunities and Strategies | |
| The Marketing Environment | |
| Marketing Information Systems and Marketing Research | ... MORE |
| Consumer Markets and Consumer Buying Behavior | |
| Organizational Buyer Behavior of Group Market | |
| Market Segmentation, Targeting, and Positioning | |
| Developing the Hospitality and Tourism Marketing Mix | |
| Designing and Managing Products | |
| Internet Marketing | |
| Pricing Products: Pricing Considerations, Approaches, and Strategy | |
| Distribution Channels | |
| Promoting Products: Communication and Promotion Policy and Advertising | |
| Promoting Products: Public Relations and Sales Promotion | |
| Professional Sales | |
| Managing Hospitality and Tourism Marketing | |
| Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing | |
| Destination Marketing | |
| Next Yearrsquo;s Marketing Plan | |
| Case Studies | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
