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Marketing for Hospitality and Tourism
ISBN: 9780131193789 | 0131193783
Edition: 4thFormat: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2010
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This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually enco... MORE
| Understanding The Hospitality and Tourism Marketing Process | |
| Introduction: Marketing for Hospitality and Tourism | |
| Service Characteristics of Hospitality and Tourism Marketing | |
| The Role of Marketing in Strategic Planning | |
| Developinghospitality and Tourism Marketingopportunities and Strategies | |
| The Marketing Environment | |
| Marketing Information Systems and Marketing Research | ... MORE |
| Consumer Markets and Consumer Buying Behavior | |
| Organizational Buyer Behavior and Group Markets | |
| Market Segmentation, Targeting, and Positioning | |
| Developing The Hospitality and Tourism Marketing Mix | |
| Designing and Managing Products | |
| Internal Marketing | |
| Building Customer Loyalty through Quality | |
| Pricing Products: Pricing Considerations, Approaches and Strategy | |
| Table of Contents provided by Publisher. All Rights Reserved. |
