Marketing in the Hospitality Industry with Answer Sheet (EI)
ISBN: 9780133118391 | 0133118398
Edition: 5thFormat: Paperback
Publisher: Educational Institute
Pub. Date: 5/30/2012
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Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRYprovides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and wri... MORE
Understanding the Hospitality Industry
Market Segmentation and the Hospitality Industry
Positioning in Line with Consumer Preferences
Consumers and Marketing in Perspective
Applying Key Marketing Methodologies: Marketing Research; Sales; Customer Service; Advertising;Public Relations; Promotions; Packaging;
Collateral Materials and Promotional Support
Technology and Marketing in Perspective
Data Base Marketing
Electronic Marketing
Practical Steps to Maximize Marketing
The Marketing Budget
The Hotel/Unit Marketi... MORE
Market Segmentation and the Hospitality Industry
Positioning in Line with Consumer Preferences
Consumers and Marketing in Perspective
Applying Key Marketing Methodologies: Marketing Research; Sales; Customer Service; Advertising;Public Relations; Promotions; Packaging;
Collateral Materials and Promotional Support
Technology and Marketing in Perspective
Data Base Marketing
Electronic Marketing
Practical Steps to Maximize Marketing
The Marketing Budget
The Hotel/Unit Marketi... MORE
About the Educational Institute
We Train The Best!
| The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator. |
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