Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurusdistills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: Guy Kawasakion How to Drive Your Competition Crazy Geoffrey Mooreon marketing high technology, in Crossing the Chasm. Jack Trouton how companies can help their products stand above the crowd, in Differentiate or Die. Regis McKennaon the changing role of the customer, in the classic Relationship Marketing. Philip Kotleron the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. Seth Godinon how to create a Purple Cowthat will take off through word of mouth. Lisa Johnson and Andrea Learnedon marketing to women in Don't Think Pink. The collective wisdom contained in The Marketing Gurucan help any marketer on his or her journey to becoming a marketing guru. www.summary.com