9781591841050

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.

Differentiate or die	p. 1
Lateral marketing	p. 17
The popcorn report	p. 33
Relationship marketing	p. 49
Networking with the affluent	p. 65
Relentless	p. 81
The one to one future	p. 100
Up the loyalty ladder	p. 114
Scoring points	p. 132
How to drive your competition crazy	p. 148
Crossing the chasm	p. 167
Unleashing the killer app	p. 183
The anatomy of buzz	p. 200
Purple cow	p. 216
Don't think pink	p. 232
The discipline of market leaders	p. 249
Renovate before you innovate	p. 266
Table of Contents provided by Blackwell. All Rights Reserved.

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The Marketing Gurus Lessons from the Best Marketing Books of All Time

The Marketing Gurus Lessons from the Best Marketing Books of All Time

1591841054

Summary

Author Biography

Table of Contents

Supplemental Materials