Marketing, Copyright Update
ISBN: 9781133108146 | 1133108148
Edition: 3rdFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 4/27/2011
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MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs hav... MORE
